Each Ziosk is encrypted with a credit card reader, and Chili's will let guests swipe an American Express card on a Ziosk, and pay for their meal using their AMX reward points. Chili's is also making use of the partnership they have with American Express and Ziosk, and is a tabletop tablet soon offered in Red Robin and Olive Garden. Customers can use a mobile phone, the Chili's website, or their local restaurant's Ziosk to access the features of the program. Chili's calls the program a “fully digital experience,” and will include integration with their Ziosk. Once Chili's My Rewards is unveiled and active, customers will have several ways to sign-up, track points, and earn rewards through the program. A transcript for the third quarter earnings call appeared on Seeking Alpha, and contained information about Chili's My Rewards, including how technology will integrate into the program. ![]() Known as Chili's My Rewards, the loyalty program uses three ports of technology to create a complete digital experience. The program comes as a way to celebrate Chili's 40 th anniversary, and will arrive in the fourth quarter. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend.Brinker International, the parent company of the restaurant chain Chili's, has announced their plans to develop a loyalty program later this year. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 400 brands across nearly 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. “They wanted to push the envelope to stand apart from competing programs and were able to deliver an engaging, compelling program to Break Time customers thanks to the flexibility of the platform.”īased in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. “MFA Oil Break Time is a thought leader in convenience store loyalty programs,” said Michelle Tempesta, head of marketing for Paytronix. “Paytronix is a true partner for us, making a big difference with Break Time’s marketing programs.” “Paytronix automates our loyalty program, marketing to the right people at the right time so we can engage the extra customers to motivate new behaviors,” added Bichsel. Paytronix offers many different ways to maximize the MyTime Rewards program, and Break Time is seeing direct results from the tiered rewards, as well as from custom promotional offers that draw extra people through the door. “Paytronix had the expertise to guide us in building an engaging program that helps us get the most out of the platform.” “We wanted a loyalty program that’s truly unique to Break Time, and that really understands and fits our customers and their shopping habits,” said Anita Bichsel, Marketing Manager, Break Time Convenience Stores. 2% increase in gallons pumped, directly attributable to the program.42% of all transactions completed with MyTime Rewards.The results were powerful, as the tiered loyalty program metrics showcase: In a true example of marketing innovation, Break Time incorporated its consumer-packaged goods partners and their associated promotional dollars into the loyalty program, bringing added excitement as well as the financial support to run most promotions at no cost to Break Time. The MyTime Rewards tiers encourage customers to maintain status, as they must requalify every month, then compete to rise up the tier structure again for better rewards. With increased visits per month, guests can continue to reach two additional levels, earning escalating rewards! ![]() The more they visit, the more they earn! After four visits, guests move up to the “Play Time” level, earning two free drinks per month and a fuel discount. Upon registration, guests begin in the “Start Time” level, earning a free fountain drink or coffee each month, and a birthday reward. Working with Paytronix, Break Time designed MyTime Rewards based upon four progressive tiers-rewarding customers for visits and spend, and motivating guests to move up to the next tier based on their behavior. Read the success story for more on Break Time’s award-winning loyalty program:īreak Time Drives 25.6% Increase in Customer Spend with Monthly Rewards Challenge ![]() Break Time realized significant impact from the tiered program, with 42% of all transactions tied to MyTime Rewards loyalty. 21, 2019 (GLOBE NEWSWIRE) - Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Break Time Convenience Stores has won the 2019 Paytronix Loyaltees Award for Marketing Innovation, in recognition of Break Time’s unique tiered loyalty approach to rewarding customers for visits.
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